Artificial Intelligence in Insurance

Understanding the current and future role of artificial intelligence in insurance is essential.

The recent push towards AI and predictive analytics has transformed every stage of the insurance customer lifecycle. From machine learning to better predict and mitigate risk to conversational AI for personalized customer service, insurance companies are rapidly deploying AI solutions across their digital ecosystems.

AI and its related technologies will have a seismic impact on all aspects of the insurance industry, from distribution to underwriting and pricing to claims

McKinsey & Co., 2021

Artificial intelligence tends to generate high levels of interest, but with that comes additional confusion. Insurance leaders should understand how different AI techniques are used across different applications, as well as what should be accomplished with AI as opposed to simple business rules. The resources in this section serve as a valuable starting point for insurers seeking clarity and guidance on the vast subject of artificial intelligence in insurance.